College Time Again…

So next week I start at college again. This time I am a masters student, doing a Master of Science (MSc) in Digital Marketing. This is a full time course; I will be in college three days a week (Wednesday-Friday). We were given the timetable last week and here is what I will be learning:

Marketing Communications In A Digital Era – this is going to cover social media strategy and platforms, digital display advertising (banner ads and pay-per-click), content marketing solutions (email marketing and blogs), online public relations and brand management; and last but not least, social, ethical and legal issues in digital marketing communications.

Data Analytics & Consumer Insights – this is going to cover the concept and current state of digital marketing analytics, types of data, digital marketing metrics and key performance indicators (KPIs), marketing analytics techniques and tools (web, mobile, social media), data visualisation, data analysis and interpretation, turning analytics into action (converting the data into insights), and law (again).

Design, User Experience & Content Writing – this is going to cover principles of design (designing websites), website interface design (delivering the online customer experience, content planning, best practice, usability and accessibility), professional practice (basically more legalese, registering domains, copyright and intellectual property), promotion channels (search engine optimisation, online reputation management), and client and creative management (sourcing and managing creative services, project management and image and content rights)

Digital Marketing Landscape & Strategy – this is going to cover the evolution of marketing in the digital era, the strategic role of digital marketing in business, and the ethical and legal landscape for digital marketing (yet again).

Digital Marketing Technologies – this is going to cover infrastructure for digital marketing (desktop systems, broadband technologies and mobile devices and technologies), digital content elements (sound, text, video), website design and production (CSS, HTML, WordPress), responsive design and web analytics, social media technologies and mobile apps

Strategic Marketing Management – this is going to cover strategic brand management, organisational culture, international marketing, pricing strategies, promotional and product decisions.

This sounds like a lot of material, but some of the modules are only until Christmas. Plus there is a final dissertation/research project as well. This is going to be challenging but rewarding.


Book Hunt! #7

Getting back to this blog with another post involving books. Fingal library in Dublin.


Fingal books 30 Aug 2016

A small selection as I am returning to college to start my Master’s degree in digital marketing. Here we go:

Extras – Scott Westerfield

The Presentation Secrets Of Steve Jobs – Carmine Gallo

A Mindfulness Guide For The Frazzled – Ruby Wax

The Vagenda: A Zero Tolerance Guide To The Media – Holly Baxter & Rhiannon Lucy Cosslett

Follow Me! Creating A Personal Brand With Twitter – Sarah-Jayne Gratton

The Complete Idiot’s Guide To Twitter Marketing – Brett Petersel & Esther Schindler

A month of mixed emotions

I feel as if I’ve been on a rollercoaster this month. On the one hand, I graduated from college with a degree in Marketing – two years of hard work definitely paid off.

Then my world crashed on the 16th of November, as I learned that my marketing lecturer and mentor passed away due to illness. Mark had been very kind to me and helped me settle as I had transferred from one degree to another. The thing that gives me most comfort is that he had seen my graduation photos before he died. I know that he is looking after me still….I can feel it….

New Year goals 2015

A new year and a fresh start. A cliché I know but sometimes clichés work when you want them. I generally hate making resolutions because I feel they’re meaningless; however I find I have made resolutions, I just call them a different name, such as goals or priorities.
With this in mind, my priorities/goals for 2015 are:
To finish my college degree and make myself employable.
To read more books.
To stay as healthy as I can.
To continue my spiritual growth.
These are the things I consider most important, along with one final goal: to protect myself emotionally. I think I will find this one the most challenging but I will do as much as possible to achieve it.

Decisions AKA Being a grownup

Why is it so hard to decide what you want to do after college? Distractions, I suppose, is the major one – running around being a student can be hard, balancing assignments and a social life and so on. I have had a couple of part time positions, both unpaid. I’m 23 and I do wonder sometimes how long it will take me to get a full-time job. I do think I need to start looking though; if there’s one thing I don’t like, it’s uncertainty. Think I may have to rely on family for a bit longer though – just thinking about this stuff is kinda unsettling. Feeling very unsettled already really doesn’t help. I’m no good at long-term decisions!

Wish being an adult wasn’t this hard…….!

College life

Over my five years in college, I have dealt fairly well with the demands of college life.

That is, until last week.

Suddenly everything became a little too much.

I have four assignments due this month. Normally that would not pose a problem for me, but I also have personal issues going on as well. Everything seems to crash on top of you. You feel like your world will never stop spinning……….

I have no wish to come across as if I’m complaining  – I think everyone has days like this.

My remedy? A hot drink and a book/or a good chat with someone who cares, whether that’s friends, family or someone else like a doctor (if required).

My Traybake: Rocky Road

As you may have noticed from my fellow classmates’ blogs, we regularly bring in baked goodies for each other (to ease the stress of college, haha). Today it’s my turn! My choice is Easter egg rocky road – a traybake consisting of melted chocolate, shortbread biscuits, mini eggs, mini marshmallows and fudge pieces. However the great thing about rocky road is you can tip anything into it, whether that’s crushed Maltesers, chocolate buttons, nuts, melted or chunky chocolate…..whatever you fancy!


The only thing that was different about the one I brought in was I had used all the mini eggs for the mix so I had none left for the top. I topped it with fudge pieces instead. I used a mixture of Cadbury’s Dairy Milk chocolate and Aldi milk chocolate for the topping.

This was a hit with my classmates (they all had two pieces each!) and I came home with two pieces left. Result!